143 - Alternate Broadcasts: The Ins and Outs

Feb 2, 2024

When it comes to hot trends in sports production these days, the rise of alternate broadcasts is one of the preeminent ways to engage viewers uniquely.

From betting-focused shows to alternate announcers, and even fully reanimated recreations of the action on the field, we dive into this topic to discuss goals, target audiences, and reasons for doing them with : 

• Danielle Cranin, NBC Sports, Senior Director, Content Integration & Partnerships
• Drew Gallagher, ESPN, Coordinating Producer
• Jon Klein, HANG Media, Co-Founder and CEO
• Michael “Spike” Szykowny, ESPN Creative Studio, Edit + Animation + Graphics Innovation + Production & Playout

This conversation was hosted at the SVG Summit in New York City on Dec. 12 and was moderated by Brandon Costa, Director of Digital at Sports Video Group.

The SVG Podcast is for the sports-video–production professional looking to keep up with the latest in sports-video–production operations and technology. The program features interviews with some of the biggest, most influential names in the sports-video business talking trends and topics that impact the industry.