May 9, 2017
At the 2017 Masters Tournament, CBS Sports and DirecTV partnered for the second straight year to produce and distribute select holes from Augusta in 4K. It's just the latest in what's been a calendar year full of events ranging from MLB Network games to Notre Dame football, NASCAR races, and much more that have flown across DirecTV's air in 4K/UHD.
John Ward, SVP of Content Operations and Peshala Pehalawatta, Senior Video Technologist from AT&T Entertainment Group join Brandon Costa and Jason Dachman on this episode of The SVG Podcast to discuss the latest in their experiences in 4K production, the rise of high-dynamic range (HDR), and how the company manages its relationships with all of the sports broadcasters out there that are looking to get into the 4K/UHD game.
The SVG Podcast is for the sports video production professional looking to keep up with the latest in sports video production operations, and technology. The program features interviews with some of the biggest, most influential names in the sports video business talking trends and topics that are making an impact on the industry.